Do guerilla marketing and spiritualily fit together? I am fascinated by creative examples of this kind of marketing, that create great effects with unconventional ideas and a minimal budget. Of course, good will activities, inspired by the light of the soul, flourish best in silence without ego-marketing. The eternal wisdom, the light of the soul, does not reveal itself by running after things, but by silently applying it in daily life actions.
On the other hand water needs someone constructing the pipeline to your house, and for having access to inspiring wisdom teachings there needs to be an infrastructure to reach interested persons. Our Lunar Messenger newsletter or the good will postcards are instruments of a viral marketing, where people inform their friends of the existence of the good-will website and thus the wisdom teachings availabe there. Every month after sending out the newsletter new subscriptions are coming in, showing that these persons probably have been informed by their friends. But it is the persons themselves who need to show their interest.
Guerilla marketing would take one step further to create attention. One good example: The story of Mary Woodbridge, and elderly English lady of 85 years of age went through the media. She told on her uk-located website as well as in forums that she is planning a Mount Everest expedition together with her dog. She said she got the idea when she bought a certain outdoor jacket, and now she is training an searching sponsors to finance her expedition. On her website she published photos of her training, of expeditions, of letters to and negative answers from sponsors. This created much discussion in the media world-wide. It was only months later that a Swiss outdoor clothes manufacturer outed himself as originator of this hype, with placing a warning on the website of the lady, that their clothes can cause a loss of common sense, because they are so good…
This prize-winning activity uses surprise and discussion in the target-groups as a means of marketing their products. At the same time it was a warning of the many hobby-mountaineers, who each year are rescued in the Alps or in other mountains.
Using pretences and illusion are not the adapt means of promoting good will, but getting people involved in activities for the common welfare and in inner growth are objectives worth while using also uncommon approaches.

Warren Buffett, US-American investor and the world’s second richest man who’s now worth $44 billion just announced in Fortune and on his website that he wants to give away 85% of his money to five foundations. The stocks of his Berkshire Hathaway fortune are worth over $40 billion. Most of it will go to the world’s largest philanthropic organisation, the Bill & Melinda Gates Foundation.
Gates and Buffet are close friends, and Bill, the richest man of the world, is also planning to give away 90 – 95 % of his wealth to the foundation (see our blog-entry). Gates is fascinated by the proposal of his friend and will make him the third trustee of the foundation.
Buffed, 75, said, he and his wife (who died in 2004) “agreed with Andrew Carnegie, who said that huge fortunes that flow in large part from society should in large part be returned to society.” And: “Neither Susie – his wife – nor I ever thought we should pass huge amounts of money along to our children… I would argue that when your kids have all the advantages anyway, in terms of how they grow up and the opportunities they have for education, including what they learn at home – I would say it’s neither right nor rational to be flooding them with money.”
And about Bill and Melinda: “I’ve seen them give presentations about its programs, and I’m always amazed at the enthusiasm and passion and energy they’re pouring into their work. They’ve gone at it, you might say, with both head and heart. Bill reads many thousands of pages annually keeping up with medical advances and means of delivering help. Melinda, often with Bill along, travels the world looking at how well good intentions are being converted into good results. Life has dealt a terrible hand to literally billions of people around the world, and Bill and Melinda are bent on reducing that inequity to the extent they possibly can.”
These extraordinary examples show how persons with financial resources can use their money to initiate acts of good will, for the well-being of many. And even if our resources are small, we can use our influence to create changes for good.

Queen Rania of the Hashemite Kingdom of Jordan is an outstanding goodwill worker and a fighter for the rights of women and children. Her website presents her as a very modern and open queen. Under the navigation captions “Children talk, Youth matters, Women empower, Community connect” you see a number of her social activities. 10 days ago she opened the the Global Women’s Action Network for Children Conference in the old city of Petra near the Dead Sea. In the eyes of many muslims the courageous air of the Jordan queen is too radical. She is fighting against child abuse and so-called murders of honour, where women who don’t correspond to the value ideas of their families are killed by a family member, and these are not punished by the courts.
At every possible occasion Queen Rania is helping children and women. She brought several teenagers to the conference to speak about their problems. She ended her talk at the conference quoting the words of anthropologist Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”
You might like to read the article on Woman and Man. of the Lunar Messenger showing from a spiritual perspective the importance of women’s movements and the dangers of a neglect or oppression of woman leading to a terrible imbalance in society.

Bill Gates, since 12 years the richest man of the world and co-founder of Microsoft, announced two days ago that from 2008 on he is planning to withdraw from day-to-tay business in the company to spend more time on his global health and education work at the Bill & Melinda Gates Foundation – an important step in his life.
Over years Bill Gates had a tough work schedule, as he recently described in an interview to Fortune.
Bill Gates is also the most generous philanthropist of the world, and his foundation has more than 29 billion dollars for their projects. He is also planning to give away 90 – 95 per cent of his total wealth to welfare projects before he dies.
This demonstrates that if we put money to a positive use, we can do much good and can also be active on a larger scale and on wider fields. Without the necessary means you cannot work in this measure.
Money needs to circulate. Like with breathing, you cannot just take in without giving out. If you use the money for good will, it is helping you to overcome egoistic tendencies and to step on on the path.