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Social Media Marketing – Keeping up a State of Excitement

I was today at a Social Media Marketing conference in Zurich. Marketeers and web-consultants spoke about using social trends for your website with different tools, platforms and strategies, for increasing one’s presence in the communities. While most speakers gave very interesting presentations, others weren’t much relevant for me or seemed to give an exposure of the portfolio of their agency, spicing it with slogans. As usual you had to filter yourself to get the nuggets out of the sand.

I was much interested in the way the dialogue between business and users is being orchestrated and in understanding better the strategies and technologies. It was fascinating to see how the mechanics of human curiosity and gossiping are being used in this. Most relevant is to understand the users and what they want. This is often not so clear, and easily the gap causes miscommunication.

As expected at such a conference, people were busily twittering the whole time. There was a feeling in the room of keeping oneself in a state of excitement and continuous communication. The last speaker even highlighted this as a kind of telepathic inter-relationship between all participants. I thought I don’t want this kind of permanent interconnectedness. Inter-relationship is not just in talking, but, more so, in silence and in subtle linking through meditative work – this not particularly being the sphere of social media marketing.

So I didn’t join the conference with twittering or linking in, trying to keep the everyday information overkill with some inner filters at a distance. I had some talks and took some good inspirations back home. I now ask myself if I shall nevertheless do a step into the twitter-world after some steps into Face-Booking. I saw interesting vistas, but time is scarce…

One’s own website is just the top of an iceberg where the sphere of social media networks like facebook, twitter, flickr and the like offer fields for extension of the scope of influence.

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