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Great Goals and Self-Marketing

As I entered the train yesterday afternoon after the online marketing forum, the free daily Swiss newspaper “Heute” (Today) was lying on the seat. My first look fell on a headline: “Successful by Self-Marketing” and on the last paragraph: Mahatma Gandhi once said: “Chose your goals great enough, and the circumstances will orient towards your goals.”

The article was about ego-marketing, to be more successful in one’s job, some general recommendations how to be better perceived by your superior – and a series of “self-branding” books decorating the article. I thought by myself that this Great Soul (: lit. for Mahatma) didn’t have ego-marketing in his mind when he uttered the statement.

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