Christmas Presents and The Silicon Age
Christmas is the time of presents – this is also the case in the business world. A number of Christmas presents popped in at my office. It seemed that the agencies and partners want to outdo the others in originality – and not necessarily in beauty and style. In some case there is a subtle material “aggression” behind – a kind of an endeavour to gain favours to get another order or contract. I don’t assume bribery ambitions, but there is some kind of this tendency.
Last week however, I got a very original small gift from an agency which has developed a media management system we use for administering our photos. It is a very good system, and I appreciate the executive director very much – he has an enormous commitment, not only for his enterprise, but also in social activities. Over the last decades he has built up in Andhra Pradesh, India, a mango cultivation and distribution system, which helps hundreds of farmers to have a good job. And then he built up several clinics, and also opened an office of his agency in Hyderabad where they do development and distribution of their media managing system.
The last years he sent always very creative little presents: Once a little granite stone with moss from a pass in the Alps, with a little booklet on how mosses survive in most difficult surroundings, showing parallels to our lives. Last year a stone with petrified little fish from South America, and a small booklet about the evolution and power of life. This year he sent an old Intel Pentium (c) chip, which people from a prisoners rehabilitation centre had opened and prepared, together with a booklet on silicon – how silicon, a material second-most spread on the surface of the earth has become the pivotal point of or technical development. By using the qualities of this semiconductor we are now able to reach technical heights unthinkable of only a few decades ago. The booklet mentioned that for the first flight to the moon the Nasa computers had less capacities than nowadays every cellphone has: We have entered into a silicon age. Now silicon starts even to emit light, through its use in LED light emitting diodes. A real step into the sublimation of matter.
The chip – a little work of art, with a beautifully reflecting centre
