“During a research trip to Eritrea focussing on social entrepreneurship the founder of Glovico – Tobias Lorenz – realized that after decades of traditional development cooperation we should look for more technology-based and innovative ways to allow developing countries to prosper. Looking for entrepreneurial solutions to tackle worldwide poverty the idea was born to initiate intercultural dialogue and generate income at the same time. Tobias started to wonder: Who could teach languages better than native speakers? In this way Glovico tries to realize a vision that combines entrepreneurship with social change.”

Glovico offers “Study with native speakers from Latin America and Africa via Skype and do good at the same time. You get affordable, convenient language lessons and provide additional income for some, who really need it: that’s Fairtrade 2.0!”

On Glovico you can learn Spanish or French or become a language teacher. If you are not satisfied with a lesson, your money will be reimbursed…

Glovico is a Social Business, i.e. the main mission is to offer entrepreneurs from Latin America and Africa the opportunity to earn additional income through teaching their mother tongues. At the same time Glovico promotes inter-cultural dialogue. It is important for them to remain independent from governmental money and to finance themselves. Learn more about it through the following video or on their site.

After the presentation of some campaigns run partly on Facebook there was a lively discussion about best practices and difficulties with the work. In general it was observed that it is quite difficult to get people becoming active besides click-activism in a social media campaign. It is also sometimes difficult to reduce complex situations to 120 letters – the language has to be very concise and pithy.

In the afternoon there was an input of Peter Hogenkamp, a person who is professionally working since years with blogs and social media, as a publisher and consultant. He started with a video: What the hell is social media? summing up in a frantic way ten reasons why you should get involved with Twitter and the like. He encouraged the use with many examples, but his style was frantic like the video – the nervous style of this media-junkie

A similar input in this NGO group made me start blogging 4 years ago and discussions let me to start a Facebook page for my office and for the Circle of Good Will. Now I just launched a Twitter account, only to reserve the address, as the speaker had proposed – what I’m going to do with it time will show.

What the hell is social media – from the video

The meeting was in their solution and innovation center near Zürich, one of 6 such centers world-wide and of 3 in Europe.

They presented a number of new features and their reflections behind. The keynote speaker showed some interesting slides, one of them showing that in our society more and more people are knowledge workers and it will increase in the future. How to work with knowledge and what challenges come out of this development. There is a profound impact of the demographic shift to less births and less people in the productive age, who have to be more productive. And the way the different generations work and live changes profoundly: the “boomers”, born from 1946 to 65 have different attitudes to work than the “generation x” from 65-80 and again a shift to the “generation y” from 80 to 2000…

After a discussion of the people present about their experiences with the new technology we were invited to have a tour through the headquarters 4th floor. There we saw a fantastic interactive computer with intuitive handling,  just touchscreen and impressive ways of dealing with visual objects. I typed a bit on a virtual keyboard and played with the finger-zoom. It is really getting the imagination substantiated and working like with etheric manifestation on a screen – by the way the opening screen was like a water pool: the whole surface of the screen was full of little ripples, and you had the impression to put your hands into water, when touching the screen.

The “magic” was coming out of this “box” under the screen…

We then walked through the offices, where there were no more individual workspaces, but different kinds of rooms, for silent concentration, group work, small exchanges or relaxing. The lady who lead the tour explained how working and leisure time are more and more intermingling – people work during the weekend, but take off time during the week for private activities. Their teams meet less physically and people coming to virtual meetings are spread over different places or even continents. Aquarian waves of living expressed through high-tech surroundings, and not at all in a context where they would consider this as Aquarian…

Pictures are used for fund-raising, for sensitizing the public and for informing about people in need. The discussions were about the effect of pictures, what is a good picture and what are the possibilities of the language of pictures. And where are limits and dangers of misuses.

There were very interesting inputs. The head of the media service of the catholic church showed how today there is such a flood of images, that images are destroying themselves. The speed of the image flood keeps increasing. There is a trend from static images to moving images. Images try to capture attention, to rise emotions, and this often by means of creating irritations.

As an example of irritation he showed an unusual video about accident prevention – there are more people dying by stumbling than by cars. Irritating pictures are often used, but they can (consciously or unconsciously hurt feelings like the exposition arranged with plasticized dead bodies or pictures hurting religious feeling like the Danish caricature of Mohammad. Personality rights can be violated, when images are used without the consent of the persons shown, especially with children from developing countries.

A well-known Swiss filmmaker spoke about his portraits of people living on the margin of society – people in need, physically or mentally handicapped people, so-called “local idiots”. He tries to give them a voice and show the individual reality, which might deviate from social norms. He tries to “meet levels” and not to stand above the portrayed ones.

The last speaker was from a marketing agency, he spoke about the problems of time and money in creating impact: You see about 2000 pictures a day, everybody wants to have your attention. He presented examples about what is a powerful image. He gave 9 theses, seemingly contradicting themselves:

The strongest image is positive – showing a video clip of positive emotions. The strongest image is negative – often used; is a symbol; is created in the head (he showed a text of an Indian campaign against killing female fetuses, just a text describing how you can kill the fetus and try 3 month later to get a boy…); can be just a phrase (an inspiring campaign of a Japanese city turning its destiny from a big coal mining town to a non-successful amusement park going bankrupt, and now to a city of love where there is no divorce -recreating its destiny and attracting people from all over the country); is costly; is simple; is an experience (a campaign of Red Cross Portugal selling hope in a shop); and is a reality.

The strongest image factor is the idea. And this is true also for other inspiring activities. Inspiration comes through ideas, and this is the moving factor – not money or greatness. Master DK says: “Energy follows thought”. This is an applied form of it.

The hall where the meeting took place. For me the red decoration was a symbol of the images crying for attention.

The Klee museum: Moving lines of attention

I was much interested in the way the dialogue between business and users is being orchestrated and in understanding better the strategies and technologies. It was fascinating to see how the mechanics of human curiosity and gossiping are being used in this. Most relevant is to understand the users and what they want. This is often not so clear, and easily the gap causes miscommunication.

As expected at such a conference, people were busily twittering the whole time. There was a feeling in the room of keeping oneself in a state of excitement and continuous communication. The last speaker even highlighted this as a kind of telepathic inter-relationship between all participants. I thought I don’t want this kind of permanent interconnectedness. Inter-relationship is not just in talking, but, more so, in silence and in subtle linking through meditative work – this not particularly being the sphere of social media marketing.

So I didn’t join the conference with twittering or linking in, trying to keep the everyday information overkill with some inner filters at a distance. I had some talks and took some good inspirations back home. I now ask myself if I shall nevertheless do a step into the twitter-world after some steps into Face-Booking. I saw interesting vistas, but time is scarce…

One’s own website is just the top of an iceberg where the sphere of social media networks like facebook, twitter, flickr and the like offer fields for extension of the scope of influence.

Last Wednesday I had the first meeting, together with a colleague from marketing, with a specialist from a web agency accompanying us with the renovation of the website. He is a consultant and designer.  We were discussing the perspectives the surfers seeking information might have. The designer proposed to use personas, fictional characters created to represent the different user types that might use our site. I found it fascinating, but in view of the complexity of the site there will probably be too many options. We were discussion re-grouping the existing contents. I realised how much I’m stuck with the structures I’m used to see – an outsider comes with totally different perspectives. The process brought me into some kind of a creative confusion, losing the sight of the greater vision in view of so many details to be considered. It reminded me of situations of transformation on the spiritual path. You sometimes go through times of confusion, where the path no longer is clear before your eyes and where things which for a long time were obvious no longer seem to be so. You are looking for new order systems which are more fitting for the demands of the time.

Thursday afternoon I had a meeting with the redactor of the communication section. She also has quite some web experiences, having worked in this area in the States for a while. I described her the situation and my process of confusion. She said, “Why don’t we group all the different fields in a matrix-like way according to what the people want to do: Just to get information, to  get help from one of our offers, to support the work either by donations or by help – volunteer work, blood donation and the like.” It sounded very convincing. We re-grouped the major areas of the site, saw that it makes sense, but also, that new questions popped up. Will our system be so flexible to deal with such a re-mix of contents and demands?

Friday I submitted the ideas to the colleague from marketing and she was quite fascinated by the outcome. For next week we reserved a whole afternoon to work out the rearrangements of the whole site. I prepared cards for every page so that we can freely shift and re-group the contents. I though, sometimes in life it would be good to do such re-grouping and rearranging. It’s the Uranian energy which does this with us if we don’t do it ourselves. It fits very well into the present moment of the start of the new annual cycle with Aries, the fresh energy of beginning.

“Stairway to the sun”, in the park next to my office. Only one week ago we had icy weather with snow.

They speak out of a dismay and concernment. Often I feel like there is a wound in the writers or, with some, a missionary zeal. It reminds me of mine which I had for years.

For a long time I got myself infected from these calls of indignation. I either did some mini-steps into these direction or at least got a guilty conscience, out of solidarity or co-indignation.

I feel that this has faded away in me, it hardly lingers on. It’s true that I feel some of the waves, but there is nearly no more echo in me. For a while I asked myself if I have become indifferent. I know that’s not the case. I perceive what good and less good things are going on in the surrounding, in the world, through observation and the media. But some kind of a discrimination has developed which makes me focus my forces on where I can contribute something in a constructive direction, for strengthening, at least wanting to be something like a rock in turbulent waters, for a more human life.

Where I feel that indignation gets me nowhere, I don’t invest anymore energy except a loving thought like: “May pain bring due reward of light and love…”

I have become more calm, also more composed and focused. I welcome these mails, mostly not because of the content, but as a sign of a communication flow, an expression from heart to heart. This can be felt between or under the lines. About this I’m happy.

Blind-folded Fortune on the turning wheel, relief at a house in the centre of Brussels

When some minutes later, in a pause, I looked up my private e-mails, I saw an e-mail of an old friend who sent me the link to an online questionnaire: She is going to a workshop on personal effectiveness, where colleagues/collaborators should give a personality assessment with some 60 questions or so. I went through the questions. It was strange for me doing this profiling, an abstract form of evaluating my friend, not only about the chocolate sides, but also on more difficult personality traits in cooperation and organisation.

Two days before, at home, I had seen the assessment which the military had done about my son who at the moment is going through a lieutenant formation, and the profile showed his strengths and weaknesses in leadership qualities, very similar to our perception, giving recommendations where he should focus on… Somehow I felt strange reading this assessment without further reflecting on it.

My wife mentioned a talk with our homeopath yesterday, who said that the qualities of homeopathic remedies, when used to qualify an individual, are somehow simplifying and reducing the complexity of the individual. A plant or a mineral is much less complex than a human being, and so the way to find a remedy is an approximation to the problem of the person.

When we meet a person, we perceive him or her in his/her totality, in a split second (the so-called “first impression”). When we focus on specific aspects, we tend to narrow the individual down with our categories to see his/her aptness as per our expectations or needs. It is important to keep the broader perspective of the whole, to feel the other as a seed, his potential development through time instead of just the present form.

My wife and I spoke at noon about a young friend. Seeing in her the profound potential, which will unfold through time spurs the unfoldment. It is fascinating to feel this dormant power. My wife said, she had missed this view of her deeper potential in her youth, and that it is a great encouragement, knowing that someone sees the beautiful tree in the seed and believes in it, and also expresses his/her trust in the vision. This is much deeper than any personality assessment.

A work of art in Girona, Spain, symbolising stages of unfoldment

While up to now many people on the planet cannot attend a university, the Web 2.0-technologies now allow students to study at home, using open source technologies and open course material as well as e-learning methods and methods of peer  to peer teaching. They offer classes with 15 – 20 students each with one lecture per week and a weekly work and learning schedule of at least 8 hours.

Up to now they have about 200 students from 52 countries in computer science and economics. For the first semester they don’t take more than 300 students. In the course of 4 years they want to extend it to 15’000 students. The final exam will correspond to that of a Bachelor for the moment, they hope to be accredited as a full university in the next years.

A very inspiring development.

Info-kiosk in front of the Swiss Federal Palace during renovation

” ‘Yes we can’ is a motto that heralds a new beginning – and not only in the USA: the “we” stands for hope right across the globe. The ego’s claim to sole power imploded along with the financial markets. The self-destructive desire for self-celebration has been paid for with the loss of personal, commercial and social equilibrium. And it isn’t only consumers and investors who are changing the way they think – companies and states are doing so as well. As the successful chapter of “I” and “my” draws to a close, the search for the “we” is on.’ ”

This sounds very much what the wisdom teachings say, that satisfaction comes through sharing, not through egoistic dominance. A summary (in German) on Heise.de gives some thoughts of the talks: “You are what you share”, said Charles Leadbeater, “Social wealth comes from common interests, common communication, common action and common innovation,” Peter Wippermann explained. And David Bosshart of the Gottlieb-Duttweiler-Institut said that one way out of the lifestyle-crisis of the 20th century requires less consumption: “1. Eat less. 2. Consume less. 3. Throw less away.” And on the Social Wealth website the trend is summarized with the words of Keynote speaker  Lawrence Lessig who believes that, in future, the efficient handling of consumers’ creativity will be key to value creation. Lawrence Lessig is the inventor of the Creative Commons licence, a professor at Stanford Law School and founder of the Center for Internet and Society.

The future will need new forms of consumption, cooperation and living together. Have a look at “Good Will in Action“, No. 12 on Cooperation.

Living together is not just like sheep on a meadow, but focusing on the common ground.