The Longines building

We had the good luck that the “patron”, the director of Longines himself gave us the presentation – thanks to the good relations of my colleague who knew him personally. A very impressive presentation about how Longines has worked over 160 years building up not just a watch empire, but emotions about watches. He showed us the many stars and sports-people working as “ambassadors of elegance”, high-ranking names from the fields of cinema, sport, adventurers (Lindbergh proposed to Longines the development of a special watch for his first transatlantic flight in 1929…). So glamour is not just a casual emotional result, but the outcome of long-lasting and highly directional strategies.

Later we had a guided tour through the Longines museum – fascinating watches and insights into how chronometers developed over the last 150 years.

A watch-angel from the beginning of last century in Art-Deco style

A golden pocket-watch with masonic symbols and a diamond in the cover

An Art-Deco watch with birds

Every watch since the beginning carries the same logo, a number by which it can be identified, and the details are registered in books with the name of the seller, the date and the price – hundred-thousands of watches – a unique library.

The guide in the room with the watch-registries

Later we had our lunch in the village and then proceeded to the “funiculaire”, a funicular railway driven by solar energy bringing us up to the “Mont Soleil”, the sun mountain – and really, it was very sunny today.

The Funicular

After a 20 minutes walk we arrived at the solar energy park, where they are testing different kinds of photovoltaic systems as per their efficiency.

Two guides gave us insights into the technologies and difficulties of creating energy from the sun.

A beautiful reflection on the surface of a sun collector

In the background and farther away on the mountain there was a park with wind turbines – the only one up to now in Switzerland.

We had a 30 minutes walk along the mountain and stopped at a barn, where a farmer woman had prepared for us a little picnic with different kinds of cheese, bread, water and wine from the area. A bus then picked us up and brought us to Biel, from where we returned by train to Berne.

Photo: From the video (c) Honda

I was much interested in the way the dialogue between business and users is being orchestrated and in understanding better the strategies and technologies. It was fascinating to see how the mechanics of human curiosity and gossiping are being used in this. Most relevant is to understand the users and what they want. This is often not so clear, and easily the gap causes miscommunication.

As expected at such a conference, people were busily twittering the whole time. There was a feeling in the room of keeping oneself in a state of excitement and continuous communication. The last speaker even highlighted this as a kind of telepathic inter-relationship between all participants. I thought I don’t want this kind of permanent interconnectedness. Inter-relationship is not just in talking, but, more so, in silence and in subtle linking through meditative work – this not particularly being the sphere of social media marketing.

So I didn’t join the conference with twittering or linking in, trying to keep the everyday information overkill with some inner filters at a distance. I had some talks and took some good inspirations back home. I now ask myself if I shall nevertheless do a step into the twitter-world after some steps into Face-Booking. I saw interesting vistas, but time is scarce…

One’s own website is just the top of an iceberg where the sphere of social media networks like facebook, twitter, flickr and the like offer fields for extension of the scope of influence.

Personally I’m very reluctant about using such a platform: a month ago I got an unrequested invitation by Facebook – spamming me – to join them. The wrote: “Hi… The following people recently invited you to be their friend on Facebook: (and there were six names of persons from my mailing list contacts all over the world, who had sent me invitations in the past, to which I had not responded)…

And then: “Other people you may know on Facebook:” and there were 6 names I all know, from South America, who never had contacted me about Facebook. So they are profiling my contacts, though I never had entered into any contact with Facebook. A very aggressive web 2.0 marketing strategy. Of course they mentioned, nearly illegible, in grey letters: “This message was intended for xxx@good-will.ch. If you do not wish to receive this type of email from Facebook in the future, please click here to unsubscribe.” I never had asked them to subscribe me.

On the insistence of a colleague from the ICT of my office I had joined some weeks ago the professional contact platform Xing, because there is a Swiss MS-SharePoint community and I’m in charge of the SharePoint-based intranet of my office and document management. Hardly had I registered in Xing that I got a phone-call from a web agency offering me support services. And a information technology courses provider contacted me several times to get me into their mailing lists or on some courses. I declined these contacts…

I’m very much interested in good, relevant contacts, but at the same time very selective as per what is relevant. Friends are not gathered the fast way the social webs promise with “friends” and “followers”.

Last Wednesday I was at a presentation in our office about the latest Microsoft Fast data search technology. Fast had been acquired by Microsoft in 2008 and will be part of SharePoint from 2010 on. A specialist from Munich gave us an introduction into the working of this most modern search engine with a lot of fascinating features. Since I’m just running a pilot project about document management together with an external agency to implement a new system, this was particularly thrilling for me to see. The ways we had been searching up to now require quite a lot of work from the staff to relate the documents with so-called meta data. Now this new search engine promises to extract the meta data automatically. We will set up in August/September a test environment to compare the different solutions envisaged. By October we will decide which way will be the most viable…

Reflections on the globe in the court of the Cité des Sciences at Paris, photo by a friend.

Two students of the team picked me up at the station and accompanied me to the campus. In the seminar room a young person said hello, presenting himself. I first thought he was a student, but he was the professor from Berlin. 4 teams were presenting their issue coverages for 4 different NGOs. The presentation of my team was the first.

They had analysed that we are only partially using the possibilities of the new social media instruments and that networking between different platforms like blogs, Wikipedia, Facebook and YouTube would enhance the effectiveness of communication activities, making proposals for the next steps.

The students did a good job, in view of the fact that they still have little experience of the professional world and its mechanism. There was quiet an optimism about the possibilities these social media offer. In my office there is more scepticism around, as per the real use for our purposes, though the intererest is rising in the management. A collegue and I are working on doing experiments with social media platforms. Maybe together with the inputs of the students and some more discussions the management will decide about a “go”.

The way to the university

“This happened at Liverpool Metro Station on January 15th, 2009. Everyone went to work in a greatest positive mood afterwards. 70 Dancers mixed up with the commuters that were slowly integrated to the ongoing dance. The show had been rehearsed for 8 weeks without the public knowing. It all for a T-Mobile commercial. “Life’s for Sharing” reads the final motto. If we could only comprehend that Spirituality is all about BEING; not Doing…”

It reminded me of the video on Dancing around the World I blogged about some time ago.

From the video (T-mobile)

Another very nice commercial I got today is Coca Cola Open Happiness.

Enjoy!

From the Coke-Spot

“We live in a world of communications – media of all sorts that reach around the world, into our work places and into our living rooms and bedrooms. People with agendas to serve, often self-serving, use these media to try to convince as many people as possible to believe the ‘truth’ they are presenting.

In recent times there have been elections in which candidates for high offices have held debates. The greatest influence of these debates has not been directly to people’s minds, because people don’t pay enough attention or use their own sense to understand sufficiently to make up their minds about what they hear. That is part of the problem. The other part is that politicians, like other people, do not always tell the truth, or they distort the truth, and most people do not know what the facts are. The result of all this is that people wait to make up their minds from what the media presents. The media tells them who won the debate, who was better, etc.

There are two things we need to be aware of when listening to others telling what they consider to be the truth:

1. The spin. Facts are taken and presented with a specific spin, a specific interpretation, to suit the one presenting them. The spin is determined by the agendas, the motives, and the goals of those presenting them. So the objective facts are seldom revealed as such.

2. Perception Management. This is similar but more insidious than spin. It is not just a manipulating of the facts, but a complete ignoring of the facts. Perception management, for example, presents greed masquerading as compassion and generosity; air pollution, water pollution and other forms of corruption are packaged attractively as social benefits; making war in order to establish peace, making up euphemisms like soft targets and collateral damage to hide the hideousness of immoral behaviour involving killing innocent people. Perception management involves falsehood and deception, the purpose of which is to get others to believe what one wishes them to believe, whatever the truth may be. It is no wonder that it has been described as ‘information warfare’ since the term was first used by the U.S. military. It is now widely used by whomever has motivation to influence many and the means of doing so, particularly through the media.

Always be wary of the propaganda you are exposed to regardless of where it is coming from. Always see through it to the motivations and heart of those presenting it. If there is power or money at stake behind the messages, you can be sure you are being exposed to spin and/or perception management. Once you recognize this, and understand what is going on, you can dismiss it and, if possible, identify the truth that is being distorted or hidden.

At the very least trust your heart, your soul, to know when someone is trying to manipulate the truth. And then stand for the truth as you know it. Be courageous and be authentic!

Exercises:
Make it a practice to examine at least one message a day that comes to you from others directly or through the media. Ask yourself to sense what the motivations are of the presenter, and what truth or facts are involved. Ask yourself to what extent the truth is being distorted or completely hidden. Then decide what you want to do – accept, reject, or stand for something else.

Go beyond just understanding and attain more perspectives, experiences and integration to enable you to heal the past and create the future.”

St. Michael fighting the dragon on top of the townhall of Brussels, with an airplane passing by like a comet

Another agency sends every year very interesting small Christmas greetings. This year it was a little self-made booklet entitled “Money – Magic, Mathematics, Soap Bubble?”, together with a bill of “One Talent“, an alternative currency of the Initiative for a Natural Economic Order INWO in Switzerland, inspired by Silvio Gesell.

Besides some short sketches of fairy-tales involving remuneration like that of Mother Hulda or The Star Money, the role of money in different religions and the development of money and digital money, the booklet containes a very interesting visualisation  of the momentary financial crisis:

To save the UBS-bank, Swiss government has given 66 billion Swiss francs. As a pile of hundred Swiss Francs bills, this is a pile of 79.2 kilometers height. For fighting the crisis in the States, the government has promised 8 trillion US$. This is an 8 with 12 zeros, or a pile of hundred dollar notes towering to 9.600 kilometers height (or about 6.000 miles). This sum is without the recent money promised to the automobile industry… An incredible financial Tower of Babel.

Quite impressive, but not the height of the towers of money – the TV-tower in Barcelona, Spain.