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	<title> &#187; Marketing</title>
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	<link>http://blog.good-will.ch</link>
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		<title>The Inter-Relatedness of Things</title>
		<link>http://blog.good-will.ch/WordPress/2010/05/22/the-inter-relatedness-of-things/</link>
		<comments>http://blog.good-will.ch/WordPress/2010/05/22/the-inter-relatedness-of-things/#comments</comments>
		<pubDate>Sat, 22 May 2010 09:43:53 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Communication and Interacting]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=2990</guid>
		<description><![CDATA[A friend sent me an amazing TV commercial video from Honda, done already in 2003. It shows a domino-effect of things moving and is a symbol of the inter-relatedness of events. It is done without digital tricks, happening like this. It took the team 606 time to try and 3 month before it was ok [...]]]></description>
			<content:encoded><![CDATA[<p>A friend sent me <a href="http://www.youtube.com/watch?v=_ve4M4UsJQo&amp;feature=PlayList&amp;p=B60F2CDE057F0938&amp;playnext_from=PL&amp;playnext=1&amp;index=34" target="_blank">an amazing TV commercial video from Honda</a>, done already in 2003. It shows a domino-effect of things moving and is a symbol of the inter-relatedness of events. It is done without digital tricks, happening like this. It took the team 606 time to try and 3 month before it was ok &#8211; just for this 2 minutes video. The recording costs were 6 million dollars, but it was a great success. Enjoy.</p>
<p><a href="http://www.youtube.com/watch?v=_ve4M4UsJQo&amp;feature=PlayList&amp;p=B60F2CDE057F0938&amp;playnext_from=PL&amp;playnext=1&amp;index=34" target="_blank"><img class="alignnone size-full wp-image-2992" title="honda" src="http://blog.good-will.ch/wp-content/uploads/2010/05/honda.jpg" alt="" width="400" height="294" /></a><br />
Photo: From the video (c) Honda</p>
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		<title>Social Media Marketing &#8211; Keeping up a State of Excitement</title>
		<link>http://blog.good-will.ch/WordPress/2010/04/06/social-media-marketing-keeping-up-a-state-of-excitement/</link>
		<comments>http://blog.good-will.ch/WordPress/2010/04/06/social-media-marketing-keeping-up-a-state-of-excitement/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 19:35:10 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Communication and Interacting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=2871</guid>
		<description><![CDATA[I was today at a Social Media Marketing conference in Zurich. Marketeers and web-consultants spoke about using social trends for your website with different tools, platforms and strategies, for increasing one&#8217;s presence in the communities. While most speakers gave very interesting presentations, others weren&#8217;t much relevant for me or seemed to give an exposure of [...]]]></description>
			<content:encoded><![CDATA[<p>I was today at a <a href="http://www.internet-briefing.ch/index.cfm?page=120181&amp;cfid=46433223&amp;cftoken=17994339" target="_blank">Social Media Marketing conference</a> in Zurich. Marketeers and web-consultants spoke about using social trends for your website with different tools, platforms and strategies, for increasing one&#8217;s presence in the communities. While most speakers gave very interesting presentations, others weren&#8217;t much relevant for me or seemed to give an exposure of the portfolio of their agency, spicing it with slogans. As usual you had to filter yourself to get the nuggets out of the sand.</p>
<p>I was much interested in the way the dialogue between business and users is being orchestrated and in understanding better the strategies and technologies. It was fascinating to see how the mechanics of human curiosity and gossiping are being used in this. Most relevant is to understand the users and what they want. This is often not so clear, and easily the gap causes miscommunication.</p>
<p>As expected at such a conference, <a href="http://twitter.com/#search?q=%23smmk" target="_blank">people were busily twittering </a>the whole time. There was a feeling in the room of keeping oneself in a state of excitement and continuous communication. The last speaker even highlighted this as a kind of telepathic inter-relationship between all participants. I thought I don&#8217;t want this kind of permanent interconnectedness. Inter-relationship is not just in talking, but, more so, in silence and in subtle linking through meditative work &#8211; this not particularly being the sphere of social media marketing.</p>
<p>So I didn&#8217;t join the conference with twittering or linking in, trying to keep the everyday information overkill with some inner filters at a distance. I had some talks and took some good inspirations back home. I now ask myself if I shall nevertheless do a step into the twitter-world after <a href="http://www.facebook.com/circleofgoodwill">some</a> <a href="http://www.facebook.com/SwissRedCross" target="_blank">steps</a> into Face-Booking. I saw interesting vistas, but time is scarce&#8230;</p>
<p><a href="http://blog.good-will.ch/wp-content/uploads/2010/04/smmk.jpg"><img class="alignnone size-full wp-image-2872" title="smmk" src="http://blog.good-will.ch/wp-content/uploads/2010/04/smmk.jpg" alt="" width="400" height="243" /></a><br />
One&#8217;s own website is just the top of an iceberg where the sphere of social media networks like facebook, twitter, flickr and the like offer fields for extension of the scope of influence.</p>
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		<title>Social Web &amp; Tech Experiences</title>
		<link>http://blog.good-will.ch/WordPress/2009/07/11/social-web-tech-experiences/</link>
		<comments>http://blog.good-will.ch/WordPress/2009/07/11/social-web-tech-experiences/#comments</comments>
		<pubDate>Sat, 11 Jul 2009 08:38:06 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Science and Technology]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=2264</guid>
		<description><![CDATA[The last weeks in my office had been filled with a lot of intense new developments. Last Tuesday I was in the management board of my office (Red Cross) together with a colleague presenting ideas for launching social web activities for making our activities better known besides the main website. Three years ago, at the [...]]]></description>
			<content:encoded><![CDATA[<p>The last weeks in my office had been filled with a lot of intense new developments. Last Tuesday I was in the management board of my office (Red Cross) together with a colleague presenting ideas for launching <a href="http://en.wikipedia.org/wiki/Social_web" target="_blank">social web activities</a> for making our activities better known besides the main website. Three years ago, at the time I started this blog, I had tried to convince the officials to open up for blogging, but there had been a lot of reservations. Now the time had changed. The International Federation of Red Cross Societies has given out recommendations to the national societies to actively take part in Web 2.0 and they just had <a href="http://www.ifrc.org/meetings/events/solferino/index.asp" target="_blank">run a campaign</a> around the celebrations of 150 years of Red Cross (Solferino) accompanied by a lot of activities  in blogs, <a href="http://www.facebook.com" target="_blank">Facebook</a>, and the like. Our management board was now very open, and the new director very much in favour. So we got a green light for starting activities, of which I&#8217;m now in charge. Wednesday <a href="http://www.swissredcross.blogspot.com" target="_blank">I set up a blog</a> at the Google blogger platform, but it only will become more active in the later part of the summer. Then I started a Facebook account for my office.</p>
<p>Personally I&#8217;m very reluctant about using such a platform: a month ago I got an unrequested invitation by Facebook &#8211; spamming me &#8211; to join them. The wrote: &#8220;Hi&#8230; The following people recently invited you to be their friend on Facebook: (and there were six names of persons from my mailing list contacts all over the world, who had sent me invitations in the past, to which I had not responded)&#8230;</p>
<p>And then: &#8220;Other people you may know on Facebook:&#8221; and there were 6 names I all know, from South America, who never had contacted me about Facebook. So they are profiling my contacts, though I never had entered into any contact with Facebook. A very aggressive web 2.0 marketing strategy. Of course they mentioned, nearly illegible, in grey letters: &#8220;This message was intended for xxx@good-will.ch. If you do not wish to receive this type of email from Facebook in the future, please click <a style="color: #3b5998;" href="http://www.facebook.com/o.php?c&amp;k=975607&amp;u=723673622&amp;mid=96eb0fG2b226216G266fc9eG46">here</a> to unsubscribe.&#8221; I never had asked them to subscribe me.</p>
<p>On the insistence of a colleague from the <a href="http://en.wikipedia.org/wiki/Information_and_communication_technologies" target="_blank">ICT</a> of my office I had joined some weeks ago the professional contact platform <a href="http://www.xing.com/" target="_blank">Xing</a>, because there is a Swiss <a href="http://sharepoint.microsoft.com/Pages/Default.aspx" target="_blank">MS-SharePoint</a> community and I&#8217;m in charge of the SharePoint-based intranet of my office and document management. Hardly had I registered in Xing that I got a phone-call from a web agency offering me support services. And a information technology courses provider contacted me several times to get me into their mailing lists or on some courses. I declined these contacts&#8230;</p>
<p>I&#8217;m very much interested in good, relevant contacts, but at the same time very selective as per what is relevant. Friends are not gathered the fast way the social webs promise with &#8220;friends&#8221; and &#8220;followers&#8221;.</p>
<p>Last Wednesday I was at a presentation in our office about the latest <a href="http://en.wikipedia.org/wiki/Fast_Search_%26_Transfer" target="_blank">Microsoft Fast data search technology</a>. Fast had been acquired by Microsoft in 2008 and will be part of SharePoint from 2010 on. A specialist from Munich gave us an introduction into the working of this most modern search engine with a lot of fascinating features. Since I&#8217;m just running a pilot project about document management together with an external agency to implement a new system, this was particularly thrilling for me to see. The ways we had been searching up to now require quite a lot of work from the staff to relate the documents with so-called <a href="http://en.wikipedia.org/wiki/Metadata" target="_blank">meta data</a>. Now this new search engine promises to extract the meta data automatically. We will set up in August/September a test environment to compare the different solutions envisaged. By October we will decide which way will be the most viable&#8230;</p>
<p><img class="alignnone size-full wp-image-2265" title="cite" src="http://blog.good-will.ch/wp-content/uploads/2009/07/cite.JPG" alt="cite" width="400" height="277" /><br />
Reflections on the globe in the court of the Cité des Sciences at Paris, photo by a friend.</p>
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		<title>Steps to Web 2.0</title>
		<link>http://blog.good-will.ch/WordPress/2009/05/17/steps-to-web-20/</link>
		<comments>http://blog.good-will.ch/WordPress/2009/05/17/steps-to-web-20/#comments</comments>
		<pubDate>Sun, 17 May 2009 17:13:57 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=2177</guid>
		<description><![CDATA[Two days ago I was at the University of St. Gallen for the final presentations of the term papers of a seminar on Web 2.0 communication strategies. A project team had elaborated an issue coverage with communication and fundraising proposals for my office. I had several preliminary talks with the professor, coming from Berlin, and [...]]]></description>
			<content:encoded><![CDATA[<p>Two days ago I was at the <a href="http://www.unisg.ch/hsgweb.nsf/wwwPubInhalteEng/49F4BDE63976C65DC1256FB600482085?opendocument" target="_blank">University of St. Gallen</a> for the final presentations of the term papers of a seminar on <a href="http://en.wikipedia.org/wiki/Web_2.0" target="_blank">Web 2.0</a> communication strategies. A project team had elaborated an issue coverage with communication and fundraising proposals for my office. I had several preliminary talks with the professor, coming from Berlin, and the team and was now curious about their proposals.</p>
<p>Two students of the team picked me up at the station and accompanied me to the campus. In the seminar room a young person said hello, presenting himself. I first thought he was a student, but he was the professor from Berlin. 4 teams were presenting their issue coverages for 4 different NGOs. The presentation of my team was the first.</p>
<p>They had analysed that we are only partially using the possibilities of the new social media instruments and that networking between different platforms like blogs, Wikipedia, Facebook and YouTube would enhance the effectiveness of communication activities, making proposals for the next steps.</p>
<p>The students did a good job, in view of the fact that they still have little experience of the professional world and its mechanism. There was quiet an optimism about the possibilities these social media offer. In my office there is more scepticism around, as per the real use for our purposes, though the intererest is rising in the management. A collegue and I are working on doing experiments with social media platforms. Maybe together with the inputs of the students and some more discussions the management will decide about a &#8220;go&#8221;.</p>
<p><img class="alignnone size-full wp-image-2179" title="stgallen" src="http://blog.good-will.ch/wp-content/uploads/2009/05/stgallen.jpg" alt="stgallen" width="400" height="284" /><br />
The way to the university</p>
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		<title>Dancing and Drinking</title>
		<link>http://blog.good-will.ch/WordPress/2009/03/27/dancing-and-drinking/</link>
		<comments>http://blog.good-will.ch/WordPress/2009/03/27/dancing-and-drinking/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 16:55:59 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Games, Videos, Powerpoints]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=2053</guid>
		<description><![CDATA[Yesterday a friend sent a link to a YouTube video about a guerilla dance show (though it is a commercial designed for spreading through the bloggosphere and I now fall prey, it is a very good one). He wrote: &#8220;This happened at Liverpool Metro Station on January 15th, 2009. Everyone went to work in a [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday a friend sent a link to a <a href="http://www.youtube.com/watch?v=1wkhmPMupR0" target="_blank">YouTube video</a> about a guerilla dance show (though it is a commercial designed for spreading through the bloggosphere and I now fall prey, it is a very good one). He wrote:</p>
<p>&#8220;This happened at Liverpool Metro Station on January 15th, 2009. Everyone went to work in a greatest positive mood afterwards. 70 Dancers mixed up with the commuters that were slowly integrated to the ongoing dance. The show had been rehearsed for 8 weeks without the public knowing. It all for a T-Mobile commercial. &#8220;Life&#8217;s for Sharing&#8221; reads the final motto. If we could only comprehend that Spirituality is all about BEING; not Doing&#8230;&#8221;</p>
<p>It reminded me of the video on <a href="http://blog.good-will.ch/WordPress/2009/01/05/dancing-around-the-world/" target="_blank">Dancing around the World</a> I blogged about some time ago.</p>
<p><img class="alignnone size-full wp-image-2055" title="liverpoolstation" src="http://blog.good-will.ch/wp-content/uploads/2009/03/liverpoolstation.jpg" alt="liverpoolstation" width="400" height="240" /><br />
From the video (T-mobile)</p>
<p>Another very nice commercial I got today is <a href="http://www.youtube.com/watch?v=JKwTWtyOjgM" target="_blank">Coca Cola Open Happiness</a>.</p>
<p>Enjoy!</p>
<p><img class="alignnone size-full wp-image-2054" title="cola" src="http://blog.good-will.ch/wp-content/uploads/2009/03/cola.jpg" alt="cola" width="400" height="217" /><br />
From the Coke-Spot</p>
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		<title>Discovering the Truth beyond Spin and Perception Management</title>
		<link>http://blog.good-will.ch/WordPress/2009/01/02/discovering-the-truth-beyond-spin-and-perception-management/</link>
		<comments>http://blog.good-will.ch/WordPress/2009/01/02/discovering-the-truth-beyond-spin-and-perception-management/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 12:21:53 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=1836</guid>
		<description><![CDATA[The recent bi-weekly newsletter of The Soul Journey (I have written a post about it before) on &#8220;Being Authentic and Telling the Truth&#8221; has very interesting thoughts on the ways how people present what they consider to be the truth &#8211; giving a specific spin to their presentation and leaving parts away when they don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>The recent bi-weekly newsletter of <a href="http://www.thesouljourney.com/" target="_blank">The Soul Journey</a> (I have written a post about it <a href="http://blog.good-will.ch/WordPress/2007/03/13/the-soul-journey/" target="_blank">before</a>) on &#8220;Being Authentic and Telling the Truth&#8221; has very interesting thoughts on the ways how people present what they consider to be the truth &#8211; giving a specific spin to their presentation and leaving parts away when they don&#8217;t fit into the picture to be presented. This is a very common feature especially of marketing and of PR-campaigns, no matter from which field. It remembered me of the campaigns Swiss banks, especially UBS, are doing at the moment to regain the trust of the customers. An extract of the newsletter:</p>
<p>&#8220;We live in a world of communications – media of all sorts that reach around the world, into our work places and into our living rooms and bedrooms. People with agendas to serve, often self-serving, use these media to try to convince as many people as possible to believe the ‘truth’ they are presenting.</p>
<p>In recent times there have been elections in which candidates for high offices have held debates. The greatest influence of these debates has not been directly to people’s minds, because people don’t pay enough attention or use their own sense to understand sufficiently to make up their minds about what they hear. That is part of the problem. The other part is that politicians, like other people, do not always tell the truth, or they distort the truth, and most people do not know what the facts are. The result of all this is that people wait to make up their minds from what the media presents. The media tells them who won the debate, who was better, etc.</p>
<p>There are two things we need to be aware of when listening to others telling what they consider to be the truth:</p>
<p>1. The spin. Facts are taken and presented with a specific spin, a specific interpretation, to suit the one presenting them. The spin is determined by the agendas, the motives, and the goals of those presenting them. So the objective facts are seldom revealed as such.</p>
<p>2. Perception Management. This is similar but more insidious than spin. It is not just a manipulating of the facts, but a complete ignoring of the facts. Perception management, for example, presents greed masquerading as compassion and generosity; air pollution, water pollution and other forms of corruption are packaged attractively as social benefits; making war in order to establish peace, making up euphemisms like soft targets and collateral damage to hide the hideousness of immoral behaviour involving killing innocent people. Perception management involves falsehood and deception, the purpose of which is to get others to believe what one wishes them to believe, whatever the truth may be. It is no wonder that it has been described as ‘information warfare’ since the term was first used by the U.S. military. It is now widely used by whomever has motivation to influence many and the means of doing so, particularly through the media.</p>
<p>Always be wary of the propaganda you are exposed to regardless of where it is coming from. Always see through it to the motivations and heart of those presenting it. If there is power or money at stake behind the messages, you can be sure you are being exposed to spin and/or perception management. Once you recognize this, and understand what is going on, you can dismiss it and, if possible, identify the truth that is being distorted or hidden.</p>
<p>At the very least trust your heart, your soul, to know when someone is trying to manipulate the truth. And then stand for the truth as you know it. Be courageous and be authentic!</p>
<p>Exercises:<br />
Make it a practice to examine at least one message a day that comes to you from others directly or through the media. Ask yourself to sense what the motivations are of the presenter, and what truth or facts are involved. Ask yourself to what extent the truth is being distorted or completely hidden. Then decide what you want to do – accept, reject, or stand for something else.</p>
<p>Go beyond just understanding and attain more perspectives, experiences and integration to enable you to heal the past and create the future.&#8221;</p>
<p><img class="alignnone size-full wp-image-1837" title="michael" src="http://blog.good-will.ch/wp-content/uploads/2009/01/michael.jpg" alt="michael" width="400" height="962" /><br />
St. Michael fighting the dragon on top of the townhall of Brussels, with an airplane passing by like a comet</p>
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		<title>The Financial Crisis &#8211; a Modern Tower of Babel</title>
		<link>http://blog.good-will.ch/WordPress/2008/12/25/the-financial-crisis-a-modern-tower-of-babel/</link>
		<comments>http://blog.good-will.ch/WordPress/2008/12/25/the-financial-crisis-a-modern-tower-of-babel/#comments</comments>
		<pubDate>Thu, 25 Dec 2008 10:48:11 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=1811</guid>
		<description><![CDATA[Christmas is the time for business partners to exchange standardized, automatic greetings, often void of any deeper sense. A few of these also arrived in my office. Some want to impress (or bribe?) partners by the value of their gifts, while others give their gift to a social institution. One card I got was of [...]]]></description>
			<content:encoded><![CDATA[<p>Christmas is the time for business partners to exchange standardized, automatic greetings, often void of any deeper sense. A few of these also arrived in my office. Some want to impress (or bribe?) partners by the value of their gifts, while others give their gift to a social institution. One card I got was of a different kind saying that instead of Christmas present they prefer giving the money to <a href="http://en.wikipedia.org/wiki/Micro_credits" target="_blank">micro-credit</a> institutions financing grass-root economics in developing countries.</p>
<p>Another agency sends every year very interesting small <a href="http://blog.good-will.ch/WordPress/2007/12/22/the-silicone-age/" target="_blank">Christmas greetings</a>. This year it was a little self-made booklet entitled &#8220;Money &#8211; Magic, Mathematics, Soap Bubble?&#8221;, together with a bill of &#8220;<a href="http://en.wikipedia.org/wiki/Talent_(measurement)" target="_blank">One Talent</a>&#8220;, an alternative currency of the <a href="http://www.inwo.ch/" target="_blank">Initiative for a Natural Economic Order INWO</a> in Switzerland, inspired by <a href="http://en.wikipedia.org/wiki/Silvio_Gesell" target="_blank">Silvio Gesell</a>.</p>
<p><img class="alignnone size-full wp-image-1812" title="talent" src="http://blog.good-will.ch/wp-content/uploads/2008/12/talent.jpg" alt="talent" width="400" height="283" /></p>
<p>Besides some short sketches of fairy-tales involving remuneration like that of <a href="http://en.wikipedia.org/wiki/Mother_Hulda" target="_blank">Mother Hulda</a> or <a href="http://www.gutenberg.org/catalog/world/readfile.php?pageno=320&amp;fk_files=10725" target="_blank">The Star Money</a>, the role of money in different religions and the development of money and digital money, the booklet containes a very interesting visualisation  of the momentary financial crisis:</p>
<p>To save the UBS-bank, Swiss government has given 66 billion Swiss francs. As a pile of hundred Swiss Francs bills, this is a pile of 79.2 kilometers height. For fighting the crisis in the States, the government has promised 8 trillion US$. This is an 8 with 12 zeros, or a pile of hundred dollar notes towering to 9.600 kilometers height (or about 6.000 miles). This sum is without the recent money promised to the automobile industry&#8230; An incredible financial Tower of Babel.</p>
<p><img class="alignnone size-full wp-image-1813" title="tower" src="http://blog.good-will.ch/wp-content/uploads/2008/12/tower.jpg" alt="tower" width="400" height="603" /><br />
Quite impressive, but not the height of the towers of money &#8211; the TV-tower in Barcelona, Spain.</p>
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		<title>Gods on Shopping Tour</title>
		<link>http://blog.good-will.ch/WordPress/2008/12/24/gods-on-shopping-tour/</link>
		<comments>http://blog.good-will.ch/WordPress/2008/12/24/gods-on-shopping-tour/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 13:26:38 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Art, Culture and Beauty]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Spiritual Life]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=1787</guid>
		<description><![CDATA[This morning while doing some shoppings in the city of Berne I discovered some nice shop window scenes. I love these &#8220;kitsch as kitsch can&#8221;-sceneries. The Indian Gods on tour in Swiss shop window decorations &#8211; what a colourful meeting. Reflections of reflections &#8211; passers-by and display dummies Non-attachment in the shop display: The Buddha [...]]]></description>
			<content:encoded><![CDATA[<p>This morning while doing some shoppings in the city of Berne I discovered some nice shop window scenes. I love these &#8220;kitsch as kitsch can&#8221;-sceneries. The Indian Gods on tour in Swiss shop window decorations &#8211; what a colourful meeting.</p>
<p><img class="alignnone size-full wp-image-1788" title="s01" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s01.jpg" alt="s01" width="400" height="273" /><br />
Reflections of reflections &#8211; passers-by and display dummies</p>
<p><img class="alignnone size-full wp-image-1789" title="s02" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s02.jpg" alt="s02" width="400" height="711" /><br />
Non-attachment in the shop display: The Buddha meditating</p>
<p><img class="alignnone size-full wp-image-1790" title="s03" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s03.jpg" alt="s03" width="400" height="269" /><br />
The child Krishna playing, accompanied with some Sarasvathis, and Durga listening in the back, on a tiger</p>
<p><img class="alignnone size-full wp-image-1791" title="s04" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s04.jpg" alt="s04" width="400" height="225" /><br />
Hanuman between some vases &#8211; ready to serve</p>
<p><img class="alignnone size-full wp-image-1805" title="s05" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s05.jpg" alt="s05" width="400" height="387" /><br />
Shiva and Parvathi with Ganesha between the storage racks</p>
<p><img class="alignnone size-full wp-image-1797" title="s09" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s09.jpg" alt="s09" width="400" height="711" /><br />
Shiva sitting on a lotus, with his drum and kamandulu (bowl), surrounded by serpents (symbols of time), blessing the photographer.</p>
<p><img class="alignnone size-full wp-image-1796" title="s08" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s08.jpg" alt="s08" width="400" height="549" /><br />
Krishna playing flute, with Nandi at his feet.</p>
<p><img class="alignnone size-full wp-image-1793" title="s06" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s06.jpg" alt="s06" width="400" height="194" /><br />
Rama, Sita, Lakshmana and Hanuman in a boat, surrounded by white horses</p>
<p><img class="alignnone size-full wp-image-1794" title="s07" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s07.jpg" alt="s07" width="400" height="711" /><br />
Sarasvathi, the Goddess of the Word and of Wisdom, sitting on the white swan (symbol of respiration), playing veena (instrument with 7 strings, symbolising the 7 planes, the music of creation).</p>
<p><img class="alignnone size-full wp-image-1798" title="s10" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s10.jpg" alt="s10" width="400" height="523" /><br />
Another statue of Hanuman, in deep devotion</p>
<p><img class="alignnone size-full wp-image-1799" title="s11" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s11.jpg" alt="s11" width="400" height="711" /><br />
Enchanting Krishna, playing the music of the soul</p>
<p><img class="alignnone size-full wp-image-1800" title="s12" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s12.jpg" alt="s12" width="400" height="288" /><br />
Riding through the ocean of shopping illusions</p>
<p><img class="alignnone size-full wp-image-1801" title="s13" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s13.jpg" alt="s13" width="400" height="225" /><br />
Melancholic angel: When shall I be redeemed from this boring shop existence?</p>
<p><img class="alignnone size-full wp-image-1802" title="s14" src="http://blog.good-will.ch/wp-content/uploads/2008/12/s14.jpg" alt="s14" width="400" height="338" /><br />
Harlekin pondering on the mysteries of commercialism</p>
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		<title>The Business Model of Giving Things for Free</title>
		<link>http://blog.good-will.ch/WordPress/2008/10/11/the-business-model-of-giving-things-for-free/</link>
		<comments>http://blog.good-will.ch/WordPress/2008/10/11/the-business-model-of-giving-things-for-free/#comments</comments>
		<pubDate>Sat, 11 Oct 2008 19:20:08 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=1546</guid>
		<description><![CDATA[I just read the latest issue of the Swiss &#8220;NZZ-folio&#8221; magazine the topic of which is &#8220;For Free &#8211; Business Model of the Future?&#8220;. Some articles show how people get blinded when they hear that they can get something for free &#8211; they forget that normally there is a catch in it. Free newspapers, free [...]]]></description>
			<content:encoded><![CDATA[<p>I just read the latest issue of the Swiss <a href="http://www.nzzfolio.ch/" target="_blank">&#8220;NZZ-folio&#8221; magazine</a> the topic of which is &#8220;<a href="http://www.nzzfolio.ch/www/61554707-6925-4a17-854b-b42244d0559d/showbooklet/3fc11969-4dab-4fd2-a868-16cf1aca2035.aspx">For Free &#8211; Business Model of the Future?</a>&#8220;. Some articles show how people get blinded when they hear that they can get something for free &#8211; they forget that normally there is a catch in it. Free newspapers, free phones, free drinks,  &#8211; there are many ways of seducing and of capturing the attention.</p>
<p>Of course little value is often attached to things which are given for free or for half the price, and on the web it is nearly taken for granted that you get content or a lot of software for free. The motives of doing so vary &#8211; personal satisfaction, making a name for oneself, getting people attracted to some other offer&#8230; There are enterprises engaged in philanthropic activities, where there is no financial &#8220;return on investment&#8221;, but a gain in reputation. But the self-related motives remain, though they might not be visible at the first sight.</p>
<p>There are people doing service activities with a selfless motive, or even without a motive at all. This way of acting is not catchy. But the thing is that by receiving benefits you remain in a receptive mood and get into passivity. You have to give something so that the flow of energy doesn&#8217;t get stuck with you.  You might like to read more about the power of giving in the issue on <a href="http://www.good-will.ch/pdf/e_GWIA11.pdf" target="_blank">Giving and Taking</a> of the <a href="http://www.good-will.ch/e_InAction.html#Good%20Will%20in%20Action" target="_blank">Good Will in Action</a>. And you might be interested in our <a href="http://www.good-will.ch/bookdistribution_en.html" target="_blank">free distribution of wisdom books</a> or our <a href="http://www.good-will.ch/subscribe_en.html" target="_blank">free newsletter</a> -  this kind of &#8220;hooking&#8221; isn&#8217;t dangerous <img src='http://blog.good-will.ch/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Wisdom is flowing for free, for those who are really seeking it from the right sources and use it for the right purposes.</p>
<p><img class="alignnone size-full wp-image-1547" title="beggar" src="http://blog.good-will.ch/wp-content/uploads/2008/10/beggar.jpg" alt="" width="400" height="373" /><br />
When you just receive without giving in one way or the other you create attachment and remain a beggar. Photo by a friend, India 07.</p>
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		<title>Publication Questions: Who is the Author?</title>
		<link>http://blog.good-will.ch/WordPress/2008/08/17/publication-questions-who-is-the-author/</link>
		<comments>http://blog.good-will.ch/WordPress/2008/08/17/publication-questions-who-is-the-author/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 14:01:19 +0000</pubDate>
		<dc:creator>Flowers on the Wayside</dc:creator>
				<category><![CDATA[Communication and Interacting]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.good-will.ch/?p=1305</guid>
		<description><![CDATA[Three days ago I got an e-mail from the webmaster of the site &#8220;Wicca &#38; Esoteric Library&#8220;. He had seen the publications of the Circle of Good Will and asked if we would like to publish articles in his library: It is a &#8220;totally free resource and will stay so for as long as I [...]]]></description>
			<content:encoded><![CDATA[<p>Three days ago I got an e-mail from the webmaster of the site &#8220;<a href="http://wicca.2hav.net/" target="_blank">Wicca &amp; Esoteric Library</a>&#8220;. He had seen the <a href="http://www.good-will.ch/publications_en.html" target="_blank">publications</a> of the <a href="http://www.good-will.ch" target="_blank">Circle of Good Will</a> and asked if we would like to publish articles in his library: It is a &#8220;totally free resource and will stay so for as long as I can keep it online.&#8221;</p>
<p>I had a look at the site and thought, why not. Though there are quite a lot of &#8220;adds by Google&#8221; all around the published texts (clicking on them will cause costs for the advertisers and makes the cash tills ring with the site owner and with Google), but maybe this way some people will find the wisdom teachings which wouldn&#8217;t stumble across them otherwise.</p>
<p>I wrote to him, that I could contribute some articles, but since all of them are written on the basis of the wisdom teachings, especially those of <a href="http://www.good-will.ch/m_kpk_en.html" target="_blank">Master KPK</a> (Dr. K. Parvathi Kumar) and <a href="http://www.good-will.ch/m_ek_en.html" target="_blank">Master EK</a> (Dr. Ekkirala Krishnamacharya), they should not go under my name, but under &#8220;Circle of Good Will&#8221;.</p>
<p>This wasn&#8217;t what they had designed: He answered, I could take one of the names of the Masters as the author, since for legal purposes he needs the name of the author. I replied that this isn&#8217;t possible either: I have reframed the texts, without changing the content, by taking parts from many publications, often unpublished notes. From a &#8220;worldly legal side&#8221; I might be considered to be the author, from a spiritual point of view, however, I&#8217;m not and I would never claim it to be, because it is not my content, even though I am entitled to use the texts.</p>
<p>Finally we found a way &#8211; that I accept the legal responsibility associated with publishing these articles on the site, by adding the related details in their admin-space. This information is not visible to the outside. As per the details under the general information, I can add something about the Circle of Good Will.</p>
<p>Having these points &#8211; and some others &#8211; cleared, I added a few articles to different sections of the library. Three of them have been reviewed and published by now, some others probably will follow soon. You might have a look <a href="http://wicca.2hav.net/articleviewer.php?artid=268  " target="_blank">here</a>, <a href="http://wicca.2hav.net/articleviewer.php?artid=265" target="_blank">here</a> and <a href="http://wicca.2hav.net/articleviewer.php?artid=267  " target="_blank">here</a>. But all these articles and many more you find in a better formatted form as pdfs <a href="http://www.good-will.ch/e_Publications.html" target="_blank">on the Good-Will site</a>.</p>
<p><img class="alignnone size-full wp-image-1307" title="writer" src="http://blog.good-will.ch/wp-content/uploads/2008/08/writer.jpg" alt="" width="400" height="299" /><br />
&#8220;The Writer&#8221; in a doll&#8217;s house, after <a href="http://en.wikipedia.org/wiki/Spitzweg" target="_blank">Carl Spitzweg&#8217;s</a> famous painting &#8220;<a href="http://en.wikipedia.org/wiki/Image:Carl_Spitzweg_017.jpg" target="_blank">The Poor Poet</a>&#8220;.</p>
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