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Archive for the ‘Marketing’ Category

Marketing for Wisdom Teachings? Opening Doors for Non-Entrants? Or Discovering the Path?

Friday, April 28th, 2017

Recently a friend remarked, “Why are there only few people interested in the wisdom teachings and in group meetings? Why don’t you do some activity in the public to attract more people?” Some time later, another person asked, “Do you do any get-to-know events or meditation retreats?”

I knew that behind the answers I spontaneously gave there is much more than some short remarks can explain. It is about discovering your path. And about understanding what is your inner urge and that of others.

I told the first person, “Spreading the wisdom teachings cannot be done by propagating them but by way of one’s own inner transformation. And to talk about it, there has to be a searching soul showing a deeper intent.”  Curiosity might be a starter but it needs perseverance.
The second person I wrote about some possibilities of coming into contact, and there was no further reaction. There are many such ephemeral contacts. Opening doors for non-entrants?

For a long time, I thought that it is mainly a matter of informing people to arouse an interest so that they find “the spiritual path”. And with my enthusiasm for the path I was going I wanted to get others interested in it. I identified the path with the movements I was associated with for a while. And in a way I thought  that this path I was going was the right direction also for others. However, quite a number of times I discovered after a while that I needed to change my course and left movements.  With each change, temporary co-walkers stayed behind and new ones came.

It took a long time until I really deeply realised that “the path of the soul” and “the teachings I feel associated with” are two different things. And shifts in my inner orientation need not cause, from my side, shifts in outer associations. On the other hand, changes with the path of friends or close ones need not result in shifts in my inner orientation. This realisation caused some profound changes in me. It happened about 3-4 years ago. Now, when people come to me complaining about things – in society, with others, with the teachings – I inwardly check, does it touch my association with what I am doing or my path? I can respond in a friendly way without taking their viewpoints – and without feeling a need of explaining mine.

The wisdom teachings help me understand myself and clarify my understanding of others and of the greater nature. But if I don’t relate them to myself they are like straw and not corn. Trying to “market wisdom” is like distributing straw or giving food to people who don’t want to “eat”. And what is food for others might not be the same for me.

It needs lot of discrimination to realise what is nourishing for your soul and what you better leave off. And not to leave off the right thing because of what others think. It does not matter whether there are many people interested in the things that are good for me, or for you.

Mariela’s Dream – Aquarius Makes Visions Come True. A Video

Saturday, April 2nd, 2016

Aquarian energies don’t need to be consciously understood. They penetrate all life on our planet. They are linked to the element of air. They bring about expansion into space and make visions come true.

Here is a nice commercial of the South American LAN Airlines which is certainly not realised to illustrate principles of the Aquarian age. But you can easily see these qualities in the video. It is about Mariela, an indigenous girl from Peru dreaming to sing in the clouds – and her dream comes true for her and some friends with the help of LAN…

aquarian_vision2
Photo from the video (c)

We Are Greater Than I

Monday, August 3rd, 2015

It is a commercial but well done, and the message is spiritual: “We are greater than I”.

The description of the video spot of Samsung created in partnership with the World Surf League says: “It shows how we are all connected, intrinsically co-dependent, and tied together for better and for worse.” And further:

“No individualism here, no ego, no celebration of one hero. In surf, as in technology, one cannot reach the next level alone. Without the people around us, without “We”, without “Us”, “I” is nothing. Together, we make each other better. Together, we push, we inspire, we challenge and redefine each other. We Are Greater Than I.”

May it be so with Samsung, the surfers and with all of us: no ego, no celebration of one hero… And not a side-blow to a competitor who uses “i” in the names of his products.

This viral video got over 5 million views within a month.

wearegreaterthani
(C) Samsung, from the video

Mr. Wind

Tuesday, March 17th, 2015

A very well done German commercial that won a gold lion (I think 2007) under the film category in the 54th edition of the Cannes International Advertising Awards. The video from Epuron has given a character to something as invisible and plain as the wind. It intends to raise the awareness for the use of wind energy. You find many versions on the web, here it is with German subtitles. Enjoy.

By the way, if you are interested in the subtle qualities of air and wind, have a look at the book on the Maruths (Lectures on Secret Doctrine, Vol. 3), where Dr. K. Parvathi Kumar explains the Eastern occult wisdom concerning Vayu, the cosmic intelligence of air, which details into the seven winds called Maruths. They are the intelligences which conduct movement.

MrWPhoto from the video (c)

An “Unsung Hero”

Saturday, April 12th, 2014

A touching commercial as a viral video about an “Unsung Hero” (more than 6.6 million views). The “Good Story” by Thai Life Insurance is about good will and selfless sharing without seeking to get attention. Well done!

unsung_hero
A pic from the video (c)

Flashmob Grocery Store Opera

Friday, January 3rd, 2014

A nice way of creating attention in the public are flashmob performances. I blogged about the Ode to Joy in Sabadell, Spain, and for the Rijksmuseum Amsterdam.

Here is a “shopera” performance in a London grocery store, where one afternoon five secret opera singers disguised as casual shoppers and store staff presented the Italian classic Funiculì, Funiculà in the food aisles. Enjoy this mixture of culture and marketing.

shopera
Photo (c) from the video

Thinking, Images and Bodyscapes

Thursday, September 5th, 2013

While thinking, we are continuously creating images in our mind. Modern neurologists even think that thinking is the ability to display images internally and to order those images (this is what António Damásio thinks – a professor of neuroscience at the University of Southern California, in: Descartes Error. Emotion, Reason, and the Human Brain, 1994, p 89 – what might be his images with this thought?). These images are linked to emotions, which can be deeply stored in our subconscious mind and triggered through situations we encounter.

Marketing (and not only marketing) makes use of this phenomenon by evoking images intended to move the observer into a specific direction. And what happens with these ad-images in us? …

A master of evoking images is Carl Warner, an English photographer who became famous with his “Foodscapes” – impressive landscapes created by food arrangement (I blogged about it in 2008). You find many videos about his foodscapes on the web. Of course, these images attracted the advertising industry and they used them in campaigns for various food based products and brands.

Some days ago I got an e-mail from an Indian friend with photos of the new series of Carl – fascinating “Bodyscapes” created by arranging (living) human bodies to landscapes. When you look at them, feel the images these bodyscapes create in you – is it warm human togetherness or more a feeling of inside a sardine can? Nevertheless – impressive impressions.

Thank you Carl for the publication permission. He is also on Facebook.

Shin-Knee-Valley
Shin-Knee Valley

Valley-of-the-reclining-woman
Valley of the reclining woman

“Our Heros are Back”

Tuesday, May 14th, 2013

An American friend sent me the link to the following viral video with the words:

“The Rijksmuseum in Holland had an idea: Let’s bring the art to the people and then, hopefully, they will come to see more – at the museum. They took one painting of Rembrandt from 1642, Guards of the Night and brought to life the characters in it, placed them in a busy mall and the rest you can see for yourself!”

A great flash mob marketing campaign by the Rijksmuseum Amsterdam – “Onze helden zijn terug!” (Our heros are back!) One of the comment says: Creativity is intelligence having fun.” ― Albert Einstein

Onze_helden_zijn_terug
Scene from the video (c)

1000th Blogpost of Flowers on the Wayside: Hindu Gods on American Stamps

Friday, July 20th, 2012

A worthy topic for the 1000th blogpost of Flowers on the Wayside:

USA Postage has published a series of 7 stamps with pictures of Hindu gods. These spiritual designs are targeted to the Indian community in the United States, which makes up 1% of the total population. For the first time, USA postage depicts Sri Krishna, Shiva-Parvati, Sai Baba, Murugan, Lord Venkateshwara, Vinayaka and Lakshmi on beautiful 20-stamp commemorative sheets.

By the way: I started blogging on 31st March 2006 – at it still gives me joy posting about all the many flowers I find along the wayside.


Stamps of USA Postage

 

Watches, Sun and Wind

Thursday, September 15th, 2011

Today I was on a staff excursion into the Swiss Jura, which I had organised together with a colleague for the team of our Marketing and Communication department. About 30 persons came for the tour. As the train entered the mountains the clouds dispersed and gave way for a beautiful clear autumn sky. We stopped at Saint Imier, where the world-famous watch enterprise Longines is located.


The Longines building

We had the good luck that the “patron”, the director of Longines himself gave us the presentation – thanks to the good relations of my colleague who knew him personally. A very impressive presentation about how Longines has worked over 160 years building up not just a watch empire, but emotions about watches. He showed us the many stars and sports-people working as “ambassadors of elegance”, high-ranking names from the fields of cinema, sport, adventurers (Lindbergh proposed to Longines the development of a special watch for his first transatlantic flight in 1929…). So glamour is not just a casual emotional result, but the outcome of long-lasting and highly directional strategies.

Later we had a guided tour through the Longines museum – fascinating watches and insights into how chronometers developed over the last 150 years.


A watch-angel from the beginning of last century in Art-Deco style


A golden pocket-watch with masonic symbols and a diamond in the cover


An Art-Deco watch with birds

Every watch since the beginning carries the same logo, a number by which it can be identified, and the details are registered in books with the name of the seller, the date and the price – hundred-thousands of watches – a unique library.


The guide in the room with the watch-registries

Later we had our lunch in the village and then proceeded to the “funiculaire”, a funicular railway driven by solar energy bringing us up to the “Mont Soleil”, the sun mountain – and really, it was very sunny today.


The Funicular

After a 20 minutes walk we arrived at the solar energy park, where they are testing different kinds of photovoltaic systems as per their efficiency.

Two guides gave us insights into the technologies and difficulties of creating energy from the sun.


A beautiful reflection on the surface of a sun collector

In the background and farther away on the mountain there was a park with wind turbines – the only one up to now in Switzerland.

We had a 30 minutes walk along the mountain and stopped at a barn, where a farmer woman had prepared for us a little picnic with different kinds of cheese, bread, water and wine from the area. A bus then picked us up and brought us to Biel, from where we returned by train to Berne.