Thinking, Images and Bodyscapes
While thinking, we are continuously creating images in our mind. Modern neurologists even think that thinking is the ability to display images internally and to order those images (this is what António Damásio thinks – a professor of neuroscience at the University of Southern California, in: Descartes Error. Emotion, Reason, and the Human Brain, 1994, p 89 – what might be his images with this thought?). These images are linked to emotions, which can be deeply stored in our subconscious mind and triggered through situations we encounter.
Marketing (and not only marketing) makes use of this phenomenon by evoking images intended to move the observer into a specific direction. And what happens with these ad-images in us? …
A master of evoking images is Carl Warner, an English photographer who became famous with his “Foodscapes” – impressive landscapes created by food arrangement (I blogged about it in 2008). You find many videos about his foodscapes on the web. Of course, these images attracted the advertising industry and they used them in campaigns for various food based products and brands.
Some days ago I got an e-mail from an Indian friend with photos of the new series of Carl – fascinating “Bodyscapes” created by arranging (living) human bodies to landscapes. When you look at them, feel the images these bodyscapes create in you – is it warm human togetherness or more a feeling of inside a sardine can? Nevertheless – impressive impressions.
Thank you Carl for the publication permission. He is also on Facebook.