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Yoga – from Trend to Transformation

Yoga is in – at least doing physical exercises for training the body. The consumer magazine of the Swiss store chain Migros published in their latest number a photo of “New Yoga York” – Silence in the chaos – over 800 people practising yoga on the Times Square to realise inner silence in midst of cars and staring passengers:


And Swissmilk, the marketing organisation of the Swiss milk producers has just launched a summer campaign: “Swiss Yoga“, about wellness and enjoyment with the cow “Lovely” doing yoga exercises and thus promoting “milk gives you strong bones”…

(More pictures, also as screen-backgrounds you find here.)

The marketeers of course want to promote their milk – but do a humorous promotion for yoga as well. And people might not only get to the wellness aspect of yoga as some trendy body culture, but find a way to the inner world. For yoga means union – experiences the oneness with the Divine, the eternal existence. Thus practising yoga is an inner technique of alignment to the higher self and thus for transformation of one’s life. You may like to read more in “Yoga – the Path of Synthesis” of “Basics of Spiritual Life“.

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